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Humor sano
¿Quién dijo que no se podía ser creativo en la comunicación farmacéutica? De hecho, la creatividad es la mejor medicina para una comunicación precisa y segura. Debería prescribirse más a menudo... En las campañas en las que he trabajado, siempre he desarrollado conceptos que complementan el rigor científico con recursos como el humor, dando como resultado una comunicación original, fresca y atrevida. Y por supuesto, eficaz.
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